.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, when adapted to getting billions in venture capital yearly, have reared virtually $360 thousand until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That slowdown results from market concentration, enhanced governing stress, and economic uncertainties.ADWEEK talked to five VCs that continue to purchase adtech companies, regardless of these difficulties, regarding what they are searching for and what they stay away from. Possibly unsurprisingly, these capitalists are actually targeting options in privacy-focused innovations as well as industry-specific places such as connected TV.